I've often said the 12oz can of soda is just short of what I want. 2 cans are too much, but 1 can leaves me wanting just a little more. Enter the 16oz can. Sure it's just another example of our society wanting more and more, and it's another way to get fatter and fatter; but this, for me, is an answer to satisfying my desire for just a little more. No more finishing off 2 cans. One 16oz will do. Now we just need Throwback in 16oz size and we will be good to go.